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Mobile Ad Spending to Rise 79%

Mobile ad spending in the U.S. is expected to rise 79% this year over 2009, reaching $743.1 million, according to a new projection from eMarketer. 

EMarketer cited the roles of both Apple Inc. and Google in driving mobile ad growth by “redefining the mobile device and advertising markets” via new smartphones and ad inventory.

B2B Marketers Increasing Investments in Inbound Tactics

Courtesy MarketingSherpa

Top B2B Marketing Challenges 2009 and 2010

Courtesy Marketing Sherpa

Measuring Social Media’s Impact on the Bottom Line

Social media can improve website traffic, lead generation and sales — but by how much? And how can you improve those results?

The solution is through careful measurement of social media’s contribution to your marketing goals. We spoke with an expert in social marketing analysis to uncover five tactics that can help you measure which online social interactions drive business results. As with any new marketing channel, social media offers marketers the chance to experiment with new tactics. But, after the experimentation phase, marketers should assess how social media helps their businesses — and how they can improve their performance in the channel.

A key way to do this is through measurement and analysis.

“Social media isn’t a sales channel, so it’s hard to measure it as you would a revenue stream. But it impacts the likelihood of sales,” says Amber Naslund, Director, Community, Radian6.

Naslund is an expert is social media analysis and co-author of Radian’s Practical Social Media Measurement & Analysis ebook.

Below are five tactics she suggests for measuring your social efforts.